Transform the pressure on a person or team into pressure onto the problem.
Concentrate on your least satisfied customers. This substantially reduces the amount of work required to regain a certain level of customer satisfaction if anything goes wrong.
Instead of fighting the undesired effects and their consequences, detect and eliminate the real source of the problem.
To solve certain problems (e.g. customers' or competitors' behaviour, occurrence of a problem etc.) ask yourself the question "How can a problem be generated", not "Why did it happen?"
Replace the fear of change with the fear of the competition.
Generation of ideas without pressure of time and in a calm atmosphere: pauses and breaks improve understanding and generate a positive feedback for the team, hence regenerating creative energy.