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12 General Principles
Action - Reaction

Amplify the required effect or action.

Obtain and amplify the opposite effect or action.
 
HINT:
  1. Utilise the undesired or harmful effects in the system or the environment to obtain a positive effect.
  2. Try to neutralise or remove harmful effects through interacting or combining with other harmful effects.
  3. Amplify an undesired effect to such a degree where it ceases to be harmful or troublesome.
  4. Introduce feedback (control measure) into a system or process. Remove troublesome feedback.
  5. Prolong the duration of the effect, slow down effects or repercussions.
  6. Related technical TRIZ Principles: 13. Inversion, 22. Converting Harm into Benefit , 23. Feedback, 39. Inert Environment
EXAMPLE:
  1. Transform the pressure on a person or team into pressure onto the problem.
  2. Concentrate on your least satisfied customers. This substantially reduces the amount of work required to regain a certain level of customer satisfaction if anything goes wrong.
  3. Instead of fighting the undesired effects and their consequences, detect and eliminate the real source of the problem.
  4. To solve certain problems (e.g. customers' or competitors' behaviour, occurrence of a problem etc.) ask yourself the question "How can a problem be generated", not "Why did it happen?"
  5. Replace the fear of change with the fear of the competition.
  6. Generation of ideas without pressure of time and in a calm atmosphere: pauses and breaks improve understanding and generate a positive feedback for the team, hence regenerating creative energy.